Brand

One calendar, one brand

Netatmo seasonal sales campaigns

Strong promotions all year round, without ever losing sight of the brand.

At a glance

Context
Netatmo runs several distinct promotional events throughout the year
My role
Lead Creative Designer: art direction of the campaigns, production oversight
Team
2 to 3 people managed, including an occasional freelancer
Period
2025-2026

Netatmo at a glance

Netatmo designs connected devices for the home, grouped into 3 universes: security, comfort and energy. Founded in France in 2011, the brand joined the Legrand group in 2018. I worked there from 2014 to 2026, as a Graphic Designer and then Lead Creative Designer.

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01 · The challenge

Each sales event has to be recognisable and stand out, without diluting Netatmo's image or wearing customers out. And it has to roll out fast, everywhere: ads, social media, website, app, Amazon, emails, and at our resellers.

02 · The calendar

The year's sales events, each with its own badge.

03 · A reusable campaign kit

For every sales event, the same system: what stays fixed (templates, typography, product photo style, discount badge) and what changes (colour, illustration, tagline). From one year to the next, people find their bearings, without a sense of déjà vu.

In a single day

~50

social media visuals adapted, in 3 languages and many formats.

On our channels

Website

  • Home page hero
  • Landing pages
  • Offer banner
  • Badges on product visuals

For existing customers

Netatmo app

  • Notifications
  • In-app landing pages

Run by the CRM team: my team provides the visuals, marketing writes the copy.

Beyond our channels

Advertising and partners

  • Meta and Google Performance Max campaigns
  • Social media
  • Emailings
  • Amazon Store

For resellers

The media kit

To relay the promotion with our art direction, online and in store: a ready-to-use kit, with the source files.

  • Guidelines and usage rules
  • Logos and fonts
  • Benefit icons
  • ~6 animated banners
  • A4 and A3 posters
  • Roll-ups
  • E-tail visuals
  • Landing page visuals
  • Product videos
  • Emails

04 · Three sales events up close

Seasonal promotions

Goal: four events a year, recognisable from one season to the next.

Winter Deals visual
Winter
Spring Deals visual
Spring
Summer Deals visual
Summer
Autumn Deals visual
Autumn
The four seasonal visuals, on a phone and as cards
The seasonal visuals, in context.

French Days

Goal: a short, intense promotion, rolled out across every ad format.

French Days ad, -25%
1200 × 628 format
French Days ad, -25%
1:1 format
French Days ad, -25%
4:5 format
French Days ad, -25%
9:16 format
Three French Days visuals as a carousel around a phone
The carousel, in context.
The in-app page and the campaign email.

Father's Day

Goal: a gift offer, relayed by email, on a dedicated landing page and in the app.

Phone showing a Netatmo Father's Day Instagram post (thermostat, 25% off, code FATHER25), with two more carousel slides floating beside it: indoor camera and smart radiator valves
The Instagram carousel: three slides, one per product.
Netatmo Father's Day ad, 25% off with the code FATHER25
1200 × 628 format
Netatmo Father's Day ad, 25% off with the code FATHER25
1:1 format
Netatmo Father's Day ad, 25% off with the code FATHER25
4:5 format
Netatmo Father's Day ad, 25% off with the code FATHER25
9:16 format
Two iPads and an iPhone on a sage green background: the Father's Day landing page on netatmo.com with filters and 25% off product cards, the Father's Day email with the code FATHER25 and the in-app screen of the Netatmo app
The landing page on netatmo.com, the customer email and the in-app screen.

What I take away

Every sales event is a chance to renew: do better than the year before, without stepping outside the brand identity or losing the meaning of the message.

People need to recognise us and find their bearings from one year to the next, without ever feeling it's been done before. That's the whole balance of the exercise.

Want to get in touch?

I'm looking for my next permanent role, and I'm also open to a fixed-term contract, an exciting project or a coffee to talk shop. Drop me a line!

Contact me